I know the feeling, you’re at your computer looking at the last thing you posted on your blog or Instagram, and stressing about what you’re going to post next. It’s been days, and you don’t want your audience to forget about you. You want to add value for them, but you don’t want to burn yourself out creating endless content that may or may not create sales for your business.
Even if you enjoy creating content for your business, stressed work is never our best work. You can intentionally create enough content to add value to your audience, and have time to work on other aspects of your business. These four tips will help you create content that will take the guessing game out of your day, and conserve your time and energy.
But first, what is content marketing?
It’s one of the most important things you do for your business, and you’re probably doing it every day, even if you don’t realize it. Content can look different depending on the type of business you have, and includes every word, image, video, or copy you’re creating to serve, educate, or entertain your audience. It’s everything your putting into the world on Instagram, Facebook, Twitter, Youtube, blogs, podcasts, emails, Pinterest, and literally anywhere else to bring awareness to those you serve.
Chances are you have systems for other daily activities that keep your business running, why not systemize your content creation?
Poll Your audience
We are master listeners. Introverts have a the gift of less gab, so we spend our time intuitively reading people. When it comes to recognizing your audience’s needs, this is content creation gold.
And sometimes it’s as easy as just asking. Social media has made this a breeze. Instagram has an actual poll function in Stories, it may have caught your eye a few times when you swiped up to add that cute gif. Who better to ask what content to create than the very people you’re creating it for? They won’t think you’re unprofessional for not having all the answers or not knowing everything they want, they will be stoked to be part of your process. They want to be heard, and if you ask it, they will engage. Take note of their answers and plan your content accordingly.
You might be thinking, but Monica, I don’t have thousands of followers. I promise you, It doesn’t matter! Even if you have 50 followers, their needs are what matters most to your business.
If you feel like you don’t know where to start, this is the action to take.
Don’t create and post on the same day
I know, we’re all guilty of this. One day you anxiously realize you haven’t posted in a few days and you find a photo, write a caption, and throw it up. I’m not saying your post is bad because you do this, but what are the odds that it’s your best work?
Give yourself the time and space to do what you do best, reflect. Plan out your week or month, and write out all your captions, blogs, emails, and other copy. Put it in your content calendar and when the day comes, take a look. After giving yourself that space, your critical eye can come into play and revise that first draft. You’re going to feel so much better after you finesse that copy and truly put your best work out there for your audience.
Don’t create just to create
This part either gave you a major eye roll or a sigh of relief, right? On one hand, I just said how important content creation is for your business, and now I’m saying don’t just do it because you’re supposed to?!
I’m not saying this to mess with you, what I mean is don’t create content without a purpose. Yes, we want to add value to our audience with great content that will gain their trust and loyalty, but we don’t have time to just consistently create content with no end goal.
Marketers call this a call to action, or CTA. At the least this content will drive traffic to your site and start to build a relationship with the person who clicks on it. It starts their journey to know, like, and trust you as a person or business that will give them the solution they’re searching for. At it’s best, the content will create that trust AND motivate them to download your freebie, share it with their community, or even contact you for your services.
Content marketing builds trust, and copywriting creates action.
Always ask yourself, “What is the end goal of this post, email, or blog?” This question can change everything and stop you from creating content that doesn’t serve your audience.
Make a Plan
As Intropreneurs, we have to protect our energy, so prioritizing our online presence is key to longevity and consistency. I know what’s realistic for me in my content plan. I love Instagram, writing captions is such a unique challenge that I enjoy, but going live on Facebook is something that creates more anxiety than joy. Thankfully, my audience prefers to read something over watching something, so I can use what I excel at to add value and conserve my social battery.
Prioritize what channels you’ll be creating content for and stick to those. You can’t be everywhere, and chances are you ideal client or customer isn’t everywhere either. Find that sweet spot where your audience hangs out and where you love showing up and make those places your priority. Not everyone needs a podcast, or a blog, or a Facebook live schedule.
Choose two or three channels to show up to consistently, and show up 100%. These aren’t set in stone, you can add more whenever you feel ready. By starting small and being realistic about how much you can create, you’ll see more growth and avoid creating mediocre content for channels you don’t really need to show up to in the first place.
What will you do ahead of time to plan this content and how much time can you realistically commit? It’s less daunting than it sounds and you don’t need marketing experience to do it.