If social media and marketing weren’t my background, I would forget to share most things online.
It’s not my first thought to share with people. Show and tell was not my favorite day at school when I was a kid.
So how do you get authentically vulnerable when you’re a private person, and share enough of your personality to attract your ideal audience?
It’s the great balance right? Now individual personality is more demanded than a large entity. People want to see and talk to a person. But that requires more of ourselves online. More of our energy, more of the part of ourselves we like to keep for people close to us.
Social media marketing is something businesses have to embrace now, some people thought it would never stick, but its here to stay. When I first started in marketing, people used to joke about me playing around on Facebook and Twitter all day. No, Instagram didn’t exist yet, I’m an elder Millennial.
Now, if we want a business that people know, like, and trust, social media is the way to start that journey.
So if show and tell was never your favorite part of school, here are some ways to make it a little more bearable.
Decide who your online self is…
In all walks of life we are different versions of ourselves. We’re not the same version of ourselves around our parents, our best friend, our boss, and our colleagues. See what I mean? We do this all the time and it’s no different online.
We see a lot of souls bared on instagram and we think we have to give our whole selves to show our value. And I don’t mean to say that you should fake it or not be honest, but you can decide where the wall is for you. Give what makes sense, who you are online, and who you aren’t.
You can be authentic online and still preserve your private self.
Decide what is off limits
Really just decide what you’re not going to share. What are you keeping for you?
I talk about my business and all things introverted, but I don’t really talk about my health or my family. Those things I save for me. They aren’t relative to what I’m doing in my business. If I want to share parts of my life to show people a little more of who I am, I share my cats, my home cooked meals, and things I enjoy, like Harry Potter.
Decide what part of your story you’re willing to share. And stick to that.
Comparison is the thief of joy
You’re business is a reflection of you. And that can be freeing in a lot of ways. You probably see a lot of business owners and influencers getting real personal on social media. But if that’s not you, then you shouldn’t.
You don’t have to reveal your deepest feelings or most vulnerable moments to show your audience you understand them. Listen to what they are saying they need, how they want to feel, and share how you can relate to them.
Don’t define your level of vulnerability from what others are doing.
Ease in, be kind to yourself
Once you’ve set your boundaries, start by just dipping a toe. Again, it doesn’t have to be all or nothing. People seem to think they have to start with posting their face to their grid or talking to camera in Stories and sharing their deepest feelings. None of those things happen straight away, you have to ease yourself in. Give yourself permission to try a little at a time so you don’t get burned out too fast and find yourself hiding away.
You don’t have to do it in the way everyone is. If you don’t want to talk in stories, don’t! I barely do it, it’s just not me. I’m not judging people who do, but I don’t feel good when I try it.
Share a few nuggets about yourself at a time, you’ll find your online sharing sweet spot.
Self promotion doesn’t have to be gross
The best way to get comfortable with putting yourself out there online, in your own way, is to remember that your business is about the people you’re helping, not you. Less pressure, right? You can reveal however much you want and still accomplish this.
When it comes to self-promotion, the best way to avoid sharing and being too out there is to make it about your person, your audience. Which you should be anyway!
That’s the biggest relief about selling, it’s not about you.
So tell your client or customer’s story and let your solution sell itself within that story.