7 Reasons Why Email Marketing is King
For SEO reasons we’re calling this blog “7 Reasons Why Email Marketing is King”, but when it comes to holistic marketing, we know nothing is “king” because monarchies aren’t it.
But we’re still going to talk about email marketing because it is one of our favorites of all time.
Digital marketing was well alive before social media hit the scene and no matter how it changes, this medium has survived the test of time and technological evolution.
EMAIL MARKETING!
A big part of what we emphasize here at Unsocially Inclined is focusing on the relationships you do have (before or after cultivating a couple on IG etc) when it comes to small business strategy.
Social media selling can be faster and easier than other marketing channels, and it can be exciting to rack up the “likes” or get into instant 1:1 messaging. But it can also burn you out faster and make you depend on it. And it can disappear in an instant.
Email marketing can go deeper with your audience without abandoning all the work you’ve put into social media and online visibility.
While social media has the benefit of your posts possibly going viral and being found randomly, email campaigns can be a winner when it comes to playing the long game.
Email marketing campaigns can distribute information in a way that is:
Informative and casual, yet helps people gain an understanding of the information or offers you have in a comprehensive way.
Isolated to the specific space in someone’s inbox so they pay more attention; if someone signed up for your email list, they want to hear from you!
Engaging and creating a follow-up container to learn about you, the business owner.
More far-reaching and intentional.
At its core, email marketing can help you run promotions, write longer, and talk about things in a space you’ve been invited to by the folks who sign up to hear from you.
It’s easier to compare it to having a blog delivered straight to someone’s inbox than to a number of posts on Instagram. But the money you put in ultimately works for you, and it’s relatively cost-free to use your email list compared to the implicit costs that building an Instagram following may have. Even if you repurpose an IG caption for an email newsletter, it still hits different when speaking straight to your audience who’s already subscribed.
Email marketing focuses on those who already exist on your list, and social media content marketing tends to emphasize appealing to those who don’t already follow you, as well as your existing audience. It’s not as search engine friendly, but it will help you make an impact.
More focus can yield more results.
Is email marketing for me?
The answer? It depends. Are you ready to commit to a regular way of marketing that requires some weekly or monthly writing? If you already do that for social media you’re primed already.
Email marketing can be more rewarding, but it does take consistency to build and get results. Unlike social media, someone can’t just stumble upon your profile in the middle of the interwebs and book a session right away. Email marketing requires you to be ever-present with word about your offers and your business ready to go as often as you’ve set the expectations to send it.
But email marketing can be for you if…
You want to focus on the audience you already have and cultivate content for them.
You like the idea of unveiling special bonuses and content people who already follow and value you.
You don’t want to keep worrying about “annoying” people with sales promotions (if they’ve opted in to your list, they probably are already loyal and eager to receive)
You want to reach for an established way of connecting that gets higher engagement and conversions.
Sometimes it can be daunting, but you can have some fun with it! Otherwise, what are we even doing?!
Here are 7 reasons to care about email marketing:
Engagement and conversions are actually higher (whoa!)
True facts. People tend to check their email more frequently than they do on social media (all those breaks add up), so the chances of your promotion being seen are actually higher, even if your IG follower account outweighs your email list count.
We pulled some stats from Hubspot to show you what we mean:
78% of marketers have seen an increase in email engagement over the last 12 months.
4 out of 5 marketers said they’d rather give up social media than email marketing.
31% of B2B marketers say email newsletters are the best way to nurture leads.
99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning.
Pretty wild, right?!
Your list can be moved from place to place.
You can bring those emails to other platforms, from MailChimp to Tinyletter to Squarespace to any other platform you want. It’s flexible and saves the contact info – whereas, if you were to depend on Instagram alone, you wouldn’t be able to reach those followers if anything happened on the app or you wanted to leave it.
You get to go longer into your idea.
Social media captions can get pretty long, but there are limits to the depth you can create. But emails are expected to be longer-form content (they are emails, not picture-heavy posts on a platform). The click-through rate of explaining something on email is an advantage to connect more and further paint the picture of what you think, so, and believe in.
It's stood the test of time and isn't going anywhere
Have you stopped using email even though social media exists? Even though DMs are readily available? Yea, we haven’t either.
Social media is not replacing email, especially among the digital workforce. The chance of them stumbling on your promo early in their morning email checking is much more likely than being served an IG post.
You’re not at the whim of an algorithm
Social media posts can get swallowed up by your feed based on a number of likes, scroll time, or just boredom. Don’t risk it! When you send an email it lands in their inbox.
You can create content that connects with your people on autopilot
Yes, you can schedule out social media posts, but in email marketing, you can create email automations that welcome folks to your list automatically after you sign up. In fact, according to Hubspot, more than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types.
When people follow you on social media, it could be weeks before they see a post. Meanwhile, people are warm to your message when they sign up for your email list and ready to hear more from you. With email automations, they don’t have to wait!
It's visibility that is less vulnerable and more intimate
You don’t have to worry about impressing people you don’t know yet when you’re focusing on speaking to the people who already know you and asked to hear from you more. Vulnerability on the internet is never safe in our minds, but on email, you have less risk of being found by people who won’t see the full context.
One great purpose of email marketing is diversifying your strategy and giving you another way for your business to stand firmly without relying on a platform where content doesn’t always belong to you, nor can be found!
If you’d like support to set up your email marketing or optimize your current platform and content, check out the Buzzer Beater Email Marketing Package.
